Premium web design, using the Flex theme by Out of the Sandbox.
Premium web design, using the Flex theme by Out of the Sandbox.
Something Glam is a brand that inspires to deliver beautiful quality clothing, for an affordable price to feminine, budget-conscious young women. The aim of the brand is to be relatable, attainable, and reliable – a fun, yet trustworthy place for young women to shop.
Something Glam is a brand that inspires to deliver beautiful quality clothing, for an affordable price to feminine, budget-conscious young women. The aim of the brand is to be relatable, attainable, and reliable – a fun, yet trustworthy place for young women to shop.
The project involved a site refresh and an upgrade to a more premium Shopify theme. We migrated Something Glam’s existing online store from Out of the Sandbox’s Turbo theme to Out of the Sandbox’s Flex theme – which enabled for greater CSS customisation and better functionality. The site was designed primarily to strengthen the brand visuals of Something Glam, resultantly, imagery and creating texture to the site were a core part of the project. We did this by using simple illustrated graphic design, coupled with many stylistic CSS customisations – for instance, custom borders and different coloured content backgrounds.
The site features a central mega-menu navigation system that allows for its customers to filter content by dress size, clothing type, style, brand etc. The mega-menu also allowed for other snippets of information such as postage cost, an information menu, as well as showcasing specific promotions and products (both image and text-based).
Increasing sales conversion was a large part of this project. Our team focused heavily on the design of the collection and product pages. The site contains advanced filtering, tab filtering as well as colour swatches on the collection pages – as well as secondary image hover. The product pages contain breadcrumbs (for easy navigation), image scrolling product pages – as well as split tab product information.
Results: The redesign of this site led to a 3% conversion uplift (from 2% to 5%). To explore our range of web design and maintenance services and see how our team can help you - simply click the button below!
The project involved a site refresh and an upgrade to a more premium Shopify theme. We migrated Something Glam’s existing online store from Out of the Sandbox’s Turbo theme to Out of the Sandbox’s Flex theme – which enabled for greater CSS customisation and better functionality. The site was designed primarily to strengthen the brand visuals of Something Glam, resultantly, imagery and creating texture to the site were a core part of the project. We did this by using simple illustrated graphic design, coupled with many stylistic CSS customisations – for instance, custom borders and different coloured content backgrounds.
The site features a central mega-menu navigation system that allows for its customers to filter content by dress size, clothing type, style, brand etc. The mega-menu also allowed for other snippets of information such as postage cost, an information menu, as well as showcasing specific promotions and products (both image and text-based).
Increasing sales conversion was a large part of this project. Our team focused heavily on the design of the collection and product pages. The site contains advanced filtering, tab filtering as well as colour swatches on the collection pages – as well as secondary image hover. The product pages contain breadcrumbs (for easy navigation), image scrolling product pages – as well as split tab product information.
Results: The redesign of this site led to a 3% conversion uplift (from 2% to 5%). To explore our range of web design and maintenance services and see how our team can help you - simply click the button below!
The project involved a mixture of studio photography, ghost mannequin photography and lifestyle photography. All the images have been edited post-production using Adobe Lightroom and Photoshop. Some of the images present on the site were shot by the wholesaler. To give a uniform approach to the product photos, our team doctored each image to ensure that it has the same lighting and background. Our team also ensured that each image used the correct SEO principles to promote organic traffic. To promote standardisation and increase efficiency we automated these processes with Photoshop.
The project involved a mixture of studio photography, ghost mannequin photography and lifestyle photography. All the images have been edited post-production using Adobe Lightroom and Photoshop. Some of the images present on the site were shot by the wholesaler. To give a uniform approach to the product photos, our team doctored each image to ensure that it has the same lighting and background. Our team also ensured that each image used the correct SEO principles to promote organic traffic. To promote standardisation and increase efficiency we automated these processes with Photoshop.
To explore how our team can help you with your product photography and image editing needs, click the button below.
To explore how our team can help you with your product photography and image editing needs, click the button below.
We designed a simple colour scheme of two hues of complimentary pale pastel pink and black – this scheme underpins all the content on the site. It was chosen to emulate the playful and youthful glamour of the brand’s target audience.
Our team created a range of simple graphic illustrations to enhance the content of the site; as well as other material such as a logo, promotional material – e.g. business cards and personalised flyers, as well as personalised postage materials for the site.
To see how we can help you with your graphic design and explore our graphic design and branding needs, simply click the button below.
We designed a simple colour scheme of two hues of complimentary pale pastel pink and black – this scheme underpins all the content on the site. It was chosen to emulate the playful and youthful glamour of the brand’s target audience.
Our team created a range of simple graphic illustrations to enhance the content of the site; as well as other material such as a logo, promotional material – e.g. business cards and personalised flyers, as well as personalised postage materials for the site.
To see how we can help you with your graphic design and explore our graphic design and branding needs, simply click the button below.
UX/UI design
Web design
Web maintenance
Site migration
Graphic design
Data analytics
UX/UI design
Web design
Web maintenance
Site migration
Graphic design
Data analytics
Product photography
Custom CSS
Content creation
Marketing
Branding
Product photography
Custom CSS
Content creation
Marketing
Branding
Here at Efficient Ecommerce we love helping our clients to breathe life into their brands. When we work with a brand, we become the brand. We want to help our clients to captivate and inspire their users with fresh and fun content provided to them in a professional, yet sleek way. Speak to us today, to see how our team can help your ecommerce business.
Here at Efficient Ecommerce we love helping our clients to breathe life into their brands. When we work with a brand, we become the brand. We want to help our clients to captivate and inspire their users with fresh and fun content provided to them in a professional, yet sleek way. Speak to us today, to see how our team can help your ecommerce business.
