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Privacy policy

Privacy policy

Last Updated: 18th July 2023

Introduction

Efficient Ecommerce Limited and its affiliates ("Efficient Ecommerce," "we," "our") are committed to protecting the privacy and security of the personal data we collect from customers and users of our services ("you/your"). As a data controller, we strive to handle your personal information in compliance with the UK General Data Protection Regulation ("UK GDPR"). This privacy notice aims to explain how we collect and handle your personal data when you use our website or engage with our services. Please read this notice carefully, as it contains important information about your rights and how we process your personal information. We may update this notice periodically to reflect changes in how we deliver our services, so we encourage you to revisit it regularly.

If you have any questions regarding this privacy notice, you can contact us using the information provided below or by emailing us at hello@efficientecommerce.com

Personal Data We Collect

We collect, use, and are responsible for certain personal data about you in accordance with the UK GDPR. The personal data we may collect includes, but is not limited to:

Contact Details:
Name, phone number, email address, website URL, location (city), and company name, which we collect when you fill in our Contact Form.

Online Engagement Information:
Information about your interaction with us online through cookies and similar technologies, such as your IP address and geographical location.

Market Research:
Any additional information you provide to us as part of our market research activities.

For more information about the personal data we collect through cookies and similar technologies, please refer to our Cookie Policy.

How Your Personal Data is Collected

We collect all personal data directly from you, whether in person, by telephone, text, email, or through our website.

Purposes and Legal Basis for Processing Personal Data

When providing services to you, we may use your personal data for the following purposes, based on the respective legal basis:

- Purpose: To provide our services to you.

- Legal Basis for Processing: Performance of contract.

- Purpose: To comply with any legal obligations we may have.

- Legal Basis for Processing: Legal obligation.

- Purpose: To send you marketing communications about our services or other information related to our business that we believe may be of interest to you, by email or similar technology.

Legal Basis for Processing: Consent.

 - Purpose: To improve your browsing experience by personalizing your website visit.

- Legal Basis for Processing:
Our legitimate interest in ensuring visitors can navigate our website easily and find the information they are looking for.

- Purpose: To contact you when you provide us with market research feedback.

- Legal Basis for Processing:
Our legitimate interest in ensuring our services meet your expectations and remain relevant in the marketplace.

If the personal data is necessary for the performance of a contract to which you are a party, we cannot provide our services without the required information. You may unsubscribe from receiving marketing communications at any time by using the unsubscribe links provided in any marketing email we send you. Once unsubscribed, we will suppress your details and no longer contact you for marketing purposes.

Sharing Your Data

For certain business activities, we share your personal data with our vendors and third-party service providers. For example, we may share personal data to provide email marketing services. Additionally, personal data may be shared with government authorities and/or law enforcement officials for crime prevention, if required by law, or if necessary for a legal or contractual claim.

The personal data we collect may be processed outside the UK. We have taken appropriate steps to ensure that personal data processed outside the UK receives an essentially equivalent level of protection. This is achieved by ensuring that:

Personal data is only processed in countries with confirmed adequate levels of protection as determined by the UK government (adequacy regulations), or...

We enter into Standard Contractual Clauses (SCCs) with our affiliates and providers and apply supplementary measures, if necessary. 

Data Retention

We will retain your personal data for as long as necessary to provide our services and for a reasonable period thereafter to fulfil contractual and legal obligations, as well as to address complaints and claims. At the end of the retention period, your personal data will be securely deleted or anonymised, such as through aggregation with other data, for non-identifiable statistical analysis and business planning purposes.

Data Security

We take appropriate technical and organisational measures to process all personal data securely and protect it from unauthorised disclosure, use, alteration, or destruction.

Your Rights and Options

You have the following rights regarding your personal data, subject to applicable laws:

- Right of Access: You can request access to your personal data and obtain copies of it, along with information about how we process it.

- Right to Rectification: If the personal data we hold about you is incorrect or incomplete, you can request that we rectify or add to it.

- Right to Withdraw Consent: If we process your personal data based on your consent, you can withdraw that consent at any time.

- Right to Object: If we process your personal data based on our legitimate interests, you can object to such processing.

- Right to Object to Direct Marketing: You can object to us using your personal data for direct marketing purposes, including profiling for direct marketing.

- Right to Restrict Processing: You can request the restriction of your personal data if it is inaccurate, unlawfully processed, no longer needed but required for legal claims, or if you have already requested us to stop using it but are awaiting confirmation.

- Right to Erasure: In certain circumstances, you can request the erasure of your personal data.

- Right to Data Portability: You can request a machine-readable copy of your personal data to transfer it to another service provider.

- Right to Object to Automated Processing: You have the right not to be subject to decisions based solely on automated processing, including profiling, that significantly affect you.

Accessing your personal data or exercising any of the aforementioned rights is generally free of charge. However, we may charge a reasonable fee or refuse to comply with unfounded or excessive requests. To exercise your rights, please contact us at hello@efficientecommerce.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO). Their contact information can be found at: https://ico.org.uk/concerns/.

Third-Party Websites

Our website may contain hyperlinks to websites owned and operated by third parties. These third-party websites have separate privacy notices, so we recommend reviewing them before submitting your data. We have no control over, and are not responsible for, the collection, use, and disclosure of your personal information by these third parties.

Contact Us

If you have any questions or wish to exercise your rights, please write to us at: Efficient Ecommerce Limited, 124 City Road, London, United Kingdom EC1V 2NX

Email: hello@efficientecommerce.com

Last Updated: 18th July 2023

Introduction

Efficient Ecommerce Limited and its affiliates ("Efficient Ecommerce," "we," "our") are committed to protecting the privacy and security of the personal data we collect from customers and users of our services ("you/your"). As a data controller, we strive to handle your personal information in compliance with the UK General Data Protection Regulation ("UK GDPR"). This privacy notice aims to explain how we collect and handle your personal data when you use our website or engage with our services. Please read this notice carefully, as it contains important information about your rights and how we process your personal information. We may update this notice periodically to reflect changes in how we deliver our services, so we encourage you to revisit it regularly.

If you have any questions regarding this privacy notice, you can contact us using the information provided below or by emailing us at hello@efficientecommerce.com

Personal Data We Collect

We collect, use, and are responsible for certain personal data about you in accordance with the UK GDPR. The personal data we may collect includes, but is not limited to:

Contact Details:
Name, phone number, email address, website URL, location (city), and company name, which we collect when you fill in our Contact Form.

Online Engagement Information:
Information about your interaction with us online through cookies and similar technologies, such as your IP address and geographical location.

Market Research:
Any additional information you provide to us as part of our market research activities.

For more information about the personal data we collect through cookies and similar technologies, please refer to our Cookie Policy.

How Your Personal Data is Collected

We collect all personal data directly from you, whether in person, by telephone, text, email, or through our website.

Purposes and Legal Basis for Processing Personal Data

When providing services to you, we may use your personal data for the following purposes, based on the respective legal basis:

- Purpose: To provide our services to you.

- Legal Basis for Processing: Performance of contract.

- Purpose: To comply with any legal obligations we may have.

- Legal Basis for Processing: Legal obligation.

- Purpose: To send you marketing communications about our services or other information related to our business that we believe may be of interest to you, by email or similar technology.

Legal Basis for Processing: Consent.

 - Purpose: To improve your browsing experience by personalizing your website visit.

- Legal Basis for Processing:
Our legitimate interest in ensuring visitors can navigate our website easily and find the information they are looking for.

- Purpose: To contact you when you provide us with market research feedback.

- Legal Basis for Processing:
Our legitimate interest in ensuring our services meet your expectations and remain relevant in the marketplace.

If the personal data is necessary for the performance of a contract to which you are a party, we cannot provide our services without the required information. You may unsubscribe from receiving marketing communications at any time by using the unsubscribe links provided in any marketing email we send you. Once unsubscribed, we will suppress your details and no longer contact you for marketing purposes.

Sharing Your Data

For certain business activities, we share your personal data with our vendors and third-party service providers. For example, we may share personal data to provide email marketing services. Additionally, personal data may be shared with government authorities and/or law enforcement officials for crime prevention, if required by law, or if necessary for a legal or contractual claim.

The personal data we collect may be processed outside the UK. We have taken appropriate steps to ensure that personal data processed outside the UK receives an essentially equivalent level of protection. This is achieved by ensuring that:

Personal data is only processed in countries with confirmed adequate levels of protection as determined by the UK government (adequacy regulations), or...

We enter into Standard Contractual Clauses (SCCs) with our affiliates and providers and apply supplementary measures, if necessary. 

Data Retention

We will retain your personal data for as long as necessary to provide our services and for a reasonable period thereafter to fulfil contractual and legal obligations, as well as to address complaints and claims. At the end of the retention period, your personal data will be securely deleted or anonymised, such as through aggregation with other data, for non-identifiable statistical analysis and business planning purposes.

Data Security

We take appropriate technical and organisational measures to process all personal data securely and protect it from unauthorised disclosure, use, alteration, or destruction.

Your Rights and Options

You have the following rights regarding your personal data, subject to applicable laws:

- Right of Access: You can request access to your personal data and obtain copies of it, along with information about how we process it.

- Right to Rectification: If the personal data we hold about you is incorrect or incomplete, you can request that we rectify or add to it.

- Right to Withdraw Consent: If we process your personal data based on your consent, you can withdraw that consent at any time.

- Right to Object: If we process your personal data based on our legitimate interests, you can object to such processing.

- Right to Object to Direct Marketing: You can object to us using your personal data for direct marketing purposes, including profiling for direct marketing.

- Right to Restrict Processing: You can request the restriction of your personal data if it is inaccurate, unlawfully processed, no longer needed but required for legal claims, or if you have already requested us to stop using it but are awaiting confirmation.

- Right to Erasure: In certain circumstances, you can request the erasure of your personal data.

- Right to Data Portability: You can request a machine-readable copy of your personal data to transfer it to another service provider.

- Right to Object to Automated Processing: You have the right not to be subject to decisions based solely on automated processing, including profiling, that significantly affect you.

Accessing your personal data or exercising any of the aforementioned rights is generally free of charge. However, we may charge a reasonable fee or refuse to comply with unfounded or excessive requests. To exercise your rights, please contact us at hello@efficientecommerce.com.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO). Their contact information can be found at: https://ico.org.uk/concerns/.

Third-Party Websites

Our website may contain hyperlinks to websites owned and operated by third parties. These third-party websites have separate privacy notices, so we recommend reviewing them before submitting your data. We have no control over, and are not responsible for, the collection, use, and disclosure of your personal information by these third parties.

Contact Us

If you have any questions or wish to exercise your rights, please write to us at: Efficient Ecommerce Limited, 124 City Road, London, United Kingdom EC1V 2NX

Email: hello@efficientecommerce.com

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