Overview of services used

All of the content in this project has been created by our team of professionals - from web design, to product photography and written content.

Web Design and User Experience

This project involved complete web design. The site features custom-made visual imagery, GIF's and a conversion focused design that highlights the site's products at both the individual and collection level. The site was designed with easy navigation in mind - users can gather all the information they need from the top navigation bars - one of which is a mega menu, which displays products of interest. The site has been designed to be fully mobile responsive. Custom CSS is used throughout the site to add further uniqueness to the design. We have also used individual meta-fields to add unique content.

This project has been designed with the leading SEO principles in mind. Each image/ text has the necessary alt-tag's/ meta data and keywords have been researched accordingly.

This project involved creating a central brand revolving around three main colours that are used throughout. All elements of the brand have been designed by our team - ranging from the logo and graphic illustrations and images, to the typography, brand voice and written content.

Photography and image services

All product photos on the site have been taken and edited by our team. We have also created a series of colourful product photos from our existing images. All images have been aligned and edited using photoshop, illustrator and Lightroom. Three images that feature on the site contain models - these images have been sourced from Adobe Stock images and edited in accordance with our design. The site also contains a series of gif's and graphic illustrations that have been created by our team.

All the written content on this site (everything from detailed product information to the creative brand story) has been specially created by our team using the necessary high-performance, SEO boosting research techniques. All content has been designed with the end-user mind. We want to provide the necessary pre-purchase information to them in a fun and engaging way.

Make Me Pretty

https://make-me-pretty-tester-store.myshopify.com

PASSWORD: EUTWAH

This demo brand is a cosmetics company that primarily appeals to young image-conscious women. The project involved coming up with a contemporary make-up brand that showcases an example of a site that we can create for someone in the cosmetics industry. The brand was designed with a pink, blue and black colour scheme. The brand was designed to br youthful and playful - and focuses heavily on the use of simple shapes and bright pastel colours.

The brand design process:

We wanted to create a loud and impactful brand that focuses on the confidence and boldness of youth. This project revolves around several strong themes that appeal to young women: make-up, confectionary and love. Three things that pretty much all young women care about!

Pretty much all of this project displays its content in an 'as loud as you can get way'. We have deliberately chosen to use a strong pastel colour palette, and lots of illustrations to make the site's content come to life in a fun and memorable way.

We wanted to create a loud and impactful brand that focuses on the confidence and boldness of youth. This project revolves around several strong themes that appeal to young women: make-up, confectionary and love. Three things that pretty much all young women care about!

Pretty much all of this project displays its content in an 'as loud as you can get way'. We have deliberately chosen to use a strong pastel colour palette, and lots of illustrations to make the site's content come to life in a fun and memorable way.

SERVICES

: All of the content in this project has been created by our team of professionals - from web design, to product photography and written content.
: This project involved complete web design. The site features custom-made visual imagery, GIF's and a conversion focused design that highlights the site's products at both the individual and collection level. The site was designed with easy navigation in mind - users can gather all the information they need from the top navigation bars - one of which is a mega menu, which displays products of interest. The site has been designed to be fully mobile responsive. Custom CSS is used throughout the site to add further uniqueness to the design. We have also used individual meta-fields to add unique content.
: This project has been designed with the leading SEO principles in mind. Each image/ text has the necessary alt-tag's/ meta data and keywords have been researched accordingly.
: This project involved creating a central brand revolving around three main colours that are used throughout. All elements of the brand have been designed by our team - ranging from the logo and graphic illustrations and images, to the typography, brand voice and written content.
: All product photos on the site have been taken and edited by our team. We have also created a series of colourful product photos from our existing images. All images have been aligned and edited using photoshop, illustrator and Lightroom. Three images that feature on the site contain models - these images have been sourced from Adobe Stock images and edited in accordance with our design.
The site also contains a series of gif's and graphic illustrations that have been created by our team.
: All the written content on this site (everything from detailed product information to the creative brand story) has been specially created by our team using the necessary high-performance, SEO boosting research techniques. All content has been designed with the end-user mind. We want to provide the necessary pre-purchase information to them in a fun and engaging way.

This project features a vast array of the design services that we provide. It's content has been curated to demonstrate our creativity and passion for design.

Here at Efficient E-commerce we love helping our clients to breathe life into their brands. When we work with a brand we become the brand. We really enjoyed working on this project - and we hope you like it as well!